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10.APR.21
why minimals?
Minimals is my first art series. This is its origin story.
What is now minimals was born out of three different 100dayproject explorations from 2015, 2016 and 2017. Other than this post, and occasional process related posts on twitter, you won't find these exploration sketches online any longer.
Some of the original 100dayproject sketches that are the building blocks for minimals.
At the time I was still on Instagram and had already removed myself from Facebook. In the year after making, posting and sharing those initial projects I asked myself some hard questions about social media and data ownership and the purpose of art in the world. In the months after the previous US president was elected I came to the conclusion that it was time to give social media a big, flying, middle finger and retreated to contemplate those questions. For a liberal artist living in the US, I was a bit depressed. Hell, for a human who cares about other humans I was depressed. Amongst all of this I also made a career transition. These are big kid words for, I left my creative agency gig to freelance as a digital/graphic/UX/UI/insert-your-favorite-title-du-jour designer. I had hopes of finding something more tech product focused with a “good for all” bent. I landed a contract and within 6 months was on a payroll again, full time, at a company with a mission I believed in.
As a visual artist and designer I find it difficult to separate my paid work creative brain from my personal project creative brain.
...they coexist in the same head after all. While I spent the next few years figuring out what it meant for me to be a designer in the tech world, I put my head in the sand with respect to my art. At least this is what I thought at the time. Here's the ironic thing about brains: they aren’t segmented. Not in the way I kept labeling mine. While I thought my ‘art brain’ was dormant — and I kept beating myself up for not showing up in that way — it was always present. I was gobbling up info and learning new processes. All the while growing more comfortable with the astonishing scale of change the worlds of the internet and computing and data share were undergoing. Here I am, +5 years later with more confidence in “speculative” spaces than ever before. With a strong desire to create and share, I'm now empowered with the understanding that 1) I can do so with full ownership of my data and 2) I can invite others to partake in the journey with me.
Minimals is the manifestation of years of learning, listening and observing.
These illustrations are the world distilled to its basic building blocks — shapes and energy. Some are static. Some move a little. Some move a lot. All are on a grayscale spectrum because nothing in the world is segmented. Not even our brains. I'm adding minimals to the series until 33 original 1/1s exist. 11 black. 11 gray. 11 white. Take a look at the series on OpenSea and follow along with me — @mbrrranson — on twitter. (I didn't rejoin Instagram btw, but I am on TryShowtime.)
© 2021 mbranson.co